fresh Soy Hydrating Gentle Face Cleanser

What it is: A universal, gentle-yet-effective face cleanser that instantly soothes, hydrates, and removes everyday makeup for a healthy look over time.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Dullness, and Uneven Texture

Formulation: Lightweight Gel

Highlighted Ingredients:

- Soy Proteins: Retain hydration, visibly improves elasticity, and smooths the look of skin.

- Aloe Vera: Soothes and hydrates skin.

- Cucumber Extract: Provides a cooling effect and crisp, refreshing scent.

What Else You Need to Know: fresh's bestselling face wash supports skin’s moisture barrier and clears impurities for a soft, healthy look. It’s formulated with amino acid-rich soy proteins and naturally derived ingredients to rapidly hydrate and visibly calm redness while improving imperfections and pores long term.

Clinical Results: 

+10% hydration, even after you rinse*

Proven effective on all skin types & tones, including sensitive**

Scientifically proven to maintain skin’s pH*

98% agreed it deeply cleanses pores***

*instrumental test, 11 subjects

**skin types normal, dry, oily, combination, sensitive; skin tones tested using the Fitzpatrick scale

***self-assessment, 122 subjects, 4 weeks